Then there’s the customization and personalization piece. “AI helps from an internal strategy standpoint for the brand and company itself, especially trend forecasting, what products are going to sell,” said Anne Laughlin, a cofounder of Dillie, a full-service production company specialized in the beauty industry, who added it will help democratize content, and enable creating content at scale. What businesses are trying to figure out now is: What do we do next with this? What kind of role is this going to play in our content strategies and in our marketing overall?”Īccording to ChatGPT: “Overall, generative AI has the potential to revolutionize the beauty industry by creating more personalized, innovative and sustainable products and experiences for customers.”ĬhatGPT highlighted examples, such as AI-generated 3D models to design packaging minimizing waste or that’s easily recyclable, as well as virtual try-ons.
“Where we are at right now is everybody knows the magic trick. “Trying gen AI and truly incorporating it into your business are two very different things,” said Keaney Anderson. That includes the beauty industry, which today is grappling with how generative AI might impact everything from content creation to supply chain and human resources. “Businesses will distinguish themselves by how well they use it.” “Entire industries will reorient around it,” he wrote. “The age of AI has begun,” announced Bill Gates in a blog post dated March 21, in which he called AI “as revolutionary as mobile phones and the Internet.” Gates believes that AI will change how people work, learn, travel, procure health care and communicate together. They believe the rapidly evolving system poses “profound risks to society and humanity.”īut not everyone, by a long shot, deems it a threat. It simultaneously sprung open a Pandora’s box, so much so that in March, Elon Musk, Apple cofounder Steve Wozniak and Skype cofounder Jaan Tallinn were among tech leaders to sign an open letter asking companies to curb their development of artificial intelligence. every time the algorithm runs, it spits out a different layout.
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That then opened the floodgates to a new tech - publicly available AI programs include Midjourney and Dall-E - image-generating AI poised to transform the world as we know it.Įmily Weil, a N.Y.-based generative artist, created this cover art by asking chatgpt to answer commonīeauty questions like “what order should you layer skin care?” She then wrote an algorithm that integrates the answers into a randomly generated layout of rectangles. 30, 2022, it made generative AI into a reality accessible to everyone. When OpenAI launched ChatGPT, the AI chatbot, on Nov.
“It’s been around for a while, but over the last 12 to 18 months the quality and caliber of the outputs has leapfrogged and accelerated, and the interfaces have gotten better and more approachable, so that a typical marketer or content creator can use it without any technical knowledge,” said Meghan Keaney Anderson, chief marketing officer of Jasper.AI, a generative AI platform for business.
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These different types of AI could together generate a full range of new content, from text to images to audio, with significant implications for beauty and beyond. Audio-oriented AI is also becoming increasingly advanced. Other types of generative AI are more visual, trained on massive amounts of images to generate new images. Sarah can answer any question, because as a language-oriented chatbot that’s been trained on a huge amount of text, she can generate what words might come next in any given context. That platform bills itself as bringing to life “the science-fiction dream of open-ended conversations and collaboration with computers.” Inside the VIP Tent at the 2023 Veuve Clicquot Polo Classic
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